Selling Expertise

Case Study Number Four

I watched the exact thing I'm trying to sell happen in a meeting. Then I gave it away for free.

I can describe what I do in three case studies. I still can't describe it in one sentence.

I wrote the third case study in fifteen minutes. The pattern held. I wish it hadn't.

I wrote the second case study in twenty minutes. The pattern across both is the same. I still can't name it.

I couldn't write the one-pager. So I wrote the $2.2 million story instead. It raised a harder question.

I've written hundreds of these for other people. Turns out writing one for yourself is a completely different problem.