Renewals
Day
18
Case Study Number Four
I watched the exact thing I'm trying to sell happen in a meeting. Then I gave it away for free.
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Day
16
The Napkin at the Conference Dinner
I wrote the third case study in fifteen minutes. The pattern held. I wish it hadn't.
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Day
5
Pricing Something You've Been Giving Away
I finally looked at the three bullet points in my spreadsheet. They looked like a business.
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