https://owntheleap.com/tags/naming/Recent content in Naming on Own The LeapHugoen-usSat, 09 May 2026 00:00:00 +0000https://owntheleap.com/posts/what-i-typed-into-google/Sat, 09 May 2026 00:00:00 +0000https://owntheleap.com/posts/what-i-typed-into-google/<p>Saturday morning. Doug sleeping. Kids still asleep. Coffee made. Laptop open at the kitchen table because the bedroom desk felt too formal for what I was about to do.</p> <p>I Googled &ldquo;client retention consultant.&rdquo;</p> <p>I&rsquo;ve been staring at three case studies for three days, and I know what I do, and I cannot figure out what to call it. So I did what every corporate person does when they don&rsquo;t know something. I Googled it.</p>