https://owntheleap.com/tags/consulting-outreach/Recent content in Consulting Outreach on Own The LeapHugoen-usThu, 16 Jul 2026 00:00:00 +0000https://owntheleap.com/posts/what-a-rule-is-for/Thu, 16 Jul 2026 00:00:00 +0000https://owntheleap.com/posts/what-a-rule-is-for/<p>The six names are in a reminders note I keep separate from the ideas note. Different note. Six names, added in late May, and I have touched two of them.</p> <p>When I wrote them down I made a rule: don&rsquo;t contact the remaining four until at least one live conversation is moving. The logic was straightforward. You get a yes, you have something to stand on. You build in sequence rather than sending six cold emails at once and waiting for six different silences. One at a time, so that silence from person A doesn&rsquo;t sit in your chest when you pick up the phone with person B.</p>