Case Study

Day 16

The Napkin at the Conference Dinner

I wrote the third case study in fifteen minutes. The pattern held. I wish it hadn't.

Day 15

The Second Story Was Faster

I wrote the second case study in twenty minutes. The pattern across both is the same. I still can't name it.

Day 14

What If the Story Is the Pitch

I couldn't write the one-pager. So I wrote the $2.2 million story instead. It raised a harder question.