https://owntheleap.com/tags/buyer-persona/Recent content in Buyer Persona on Own The LeapHugoen-usSat, 02 May 2026 00:00:00 +0000https://owntheleap.com/posts/who-signs-the-check/Sat, 02 May 2026 00:00:00 +0000https://owntheleap.com/posts/who-signs-the-check/<p>Saturday morning. Doug took Max to a tournament, Zoe is still asleep. I have the kitchen table, my laptop, and the question Terri asked me two days ago that I still can&rsquo;t answer.</p> <p>Who signs the check?</p> <p>I have LinkedIn open. I&rsquo;m looking at VP of Customer Success profiles at mid-size SaaS companies, trying to figure out who would pick up the phone if I called and said &ldquo;you&rsquo;re about to lose three of your biggest accounts and I can tell you exactly why.&rdquo;</p>